Never run out of marketing ideas for your small business with the catalog
Save time with an unlimited library of marketing topics that are unique to your business, available when you need them. Say goodbye to marketing mind-blank, and hello to your customizable catalog.
Unlimited marketing ideas, unique to your small business
Ideate on topics that will promote, educate, entertain and build credibility with your community.
Brainstorm
Organize your topics by subject, and store key details for when it’s time to start creating content.
Store
Save time when planning your marketing by assigning topics to your calendar.
Plan
Discover which topics your community love the most with our email marketing and social media topic analytics.
Analyze
Save time
Storing all your marketing content ideas in one place saves time as a small business owner because it allows you to streamline your brainstorming process and quickly access your ideas when it's time to create content, eliminating the need to start from scratch each time. This can ultimately help you stay organized and free up time to focus on other important aspects of running your small business.
Get consistent
By having all of your ideas organized, you can easily refer back to them when creating new content, ensuring that your messaging remains consistent across all marketing channels. Additionally, you can review past content to identify patterns, analyze what has worked well, and use that information to improve future content. This consistency in messaging helps build brand awareness, strengthen customer trust, and ultimately generate more sales for your small business.
Gain clarity
As a small business owner, gaining clarity over your key marketing topics will help you stay focused, clearly communicate your message, and helps to attract and retain customers. By providing a clear overview of your ideas, goals, and messaging, your catalog helps you to easily identify areas of improvement, and make informed decisions to refine your marketing message over time.
Your small business is more than just the products and services you sell
It's a representation of your passion, hard work, vision and acquired knowledge.
We’ll help you to share it.
Encourage action
Saving the details of promotional topics such as products, services, limited-time offers, loyalty programs, and other promotional marketing topics for your small business is important because it helps you stay organized and ensure consistency in your marketing efforts. By having all the relevant details in one place, you can easily reference them when creating content, make updates as necessary, and ensure that your messaging is accurate and aligned with your business goals. This can ultimately help you save time, improve your marketing effectiveness, and drive more sales.
Educate and entertain
Sharing original content in your small business marketing is important because it helps you stand out from competitors, establish credibility, and build stronger connections with your audience. By sharing entertaining or educational content, behind-the-scenes glimpses, and industry-relevant information, you can create a unique and authentic brand identity that resonates with your target customers, increasing engagement, and driving brand loyalty.
Build trust and credibility
Curated content can help you to build trust, credibility, and establish authenticity with your community. By sharing customer reviews and testimonials, as well as articles and content from reputable sources, you can demonstrate that your business is knowledgeable and trustworthy, increasing the likelihood that potential customers will choose your business over competitors. This can ultimately lead to improved brand loyalty and increased revenue.
How it works
Brainstorm ideas
Begin by listing your key subject areas, otherwise known as content pillars or content themes. Within each subject, add topics that are relevant to your small business.
Store key details
Put an end to losing all of your incredible marketing ideas on post-its and the notes section of your phone. Store all of the key details for each topic in your Fickl catalog, and access them whenever - and wherever - you want to.
Assign topics
Use your Catalog to plan your marketing so you never have to rely on on-the-spot creativity again. Psst - your catalog is automatically integrated into your marketing calendar to make assigning topics even easier.
Start storing your marketing ideas with Fickl
Save time, get consistent and gain clarity over your small business marketing by getting started today.
FAQ
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A content catalog is a centralized space for all of your marketing content ideas. This is how you can ensure you have the “what” of your marketing available and easy to access when you need it, saving time when planning your marketing.
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Yes, you can change the subjects in your content catalog whenever you need to.
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Yes, you can change, add and remove topics whenever you need to.
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Yes, you can remove or adjust the notes within each topic at any time.
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No, you need to know what you are marketing to be able to create a marketing plan in Fickl’s Calendar.
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No, you don't need to use all the categories (promotional, original and curated), however, we encourage you to use them all.
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Yes, you can! Check out the Add To Calendar button within Fickl to add spontaneous marketing events outside of your recurring strategy.
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Your Catalog is fully integrated to other parts of Fickl.
You will be able to assign your topics to the placeholders in your calendar, which create a marketing plan.
Also, you’ll notice the Barometer as you create you marketing plan. This reflects the ratio of promotional, original and curated content you’ve included that month.